Laura Siddall is of the most prolific Iron distance athletes in the world, with podium finishes in over 37 of her last 40 starts – including four-time Ironman Champion, 2018 ETU European Long Course Champion, and the fastest British woman in 2016 and 2017.
The last few seasons have seen Laura emerge from a complete beginner in the sport, to four-time amateur world champion, into the global spotlight with professional wins across the globe, securing her position as one of the top females in the world.
An incredible role model – especially for women in sport and business – Laura is an ambassador for the Women’s Sports Trust and avid supporter of the Challenged Athlete Foundation. Laura volunteers and fundraises, supporting and working with local communities and projects around the world.
Laura has chosen to use the InfoCrank as she continues to train and compete at the highest level. By recording truly accurate power measurements in real time whilst training and racing, the InfoCrank provides Laura with instant feedback on her performance to ensure she is at exactly the right intensity from the first pedal stroke.