Meet the Team

Bryan Taylor, President of Verve Cycling, the creators of InfoCrank

Verve Cycling is an Australia-born small-scale, global company, operating across all the world’s time zones. We have brought together a strong team of motivated people to support InfoCrank power meter riders around the world.

Verve’s President is Bryan Taylor, who in his earlier career was one of Australia’s weightiest players in the global finance sector. He founded and headed Plan B Wealth Management, an ASX-listed company. He brings his skills as a team builder and astute manager with a global vision. Bryan has a love of cycling that saw him as a novice trackie in Sydney in the 1970s. Forty years later, he is still a formidable competitor on the bike.

Dave Parsons – Head of Marketing and Partnerships

Dave has worked within elite cycling for many years, having spent 12 years at British Cycling as one of the experts behind the GB Cycling Team. Dave played an integral role in securing the world-class kit and equipment used by the GB Cycling Team, which is when he first discovered Verve Cycling. During his time at the GB Cycling Team, Dave managed end-to-end much of the commercial sponsorship of the team and worked closely with the broader commercial team to assist with the marketing and activation. Dave also oversaw the resourcing of the GB Cycling Team, something he was able to do due to his in-depth understanding of the sport and its requirements. At Verve, Dave is responsible for developing the marketing strategy and driving key relationships with authentic ambassadors. He has been an active cyclist his entire life and remains passionate about the sport in all its disciplines. At the weekend you’ll find him enjoying rides with his toddler on his balance bike.

Lizzie O’Brien – Communications and Partnerships

With over ten years’ experience in marketing and communications, Lizzie is well-versed at delivering campaigns for a range of national and international brands. Lizzie has worked within the cycling industry for over six years, previously a key member of the marketing and commercial partnerships team at British Cycling and the GB Cycling Team. Lizzie is now focused on building the Verve brand and community, to help elite and amateur cyclists achieve more with power measurement.

 Graeme Brown

For anyone passionate about cycling Graeme needs no introduction. With two Olympic Golds, two Commonwealth Games Golds, two World Championship Golds, five World Tour Stage victories and numerous other wins, Graeme has an esteemed 15-year career as a professional cyclist to his name. Graeme has raced nationally and internationally at BMX, road and on the boards, and understands cycling and training with power better than 99.99%. Graeme heads up Australian and New Zealand sales and remains a highly respected and connected figure within the sport.

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